Operating Knowledge
crtnGrow interviews every employee — by voice or text, in their own language — and turns scattered, in-their-head knowledge into a living operating manual: how work really flows, who owns what, and where the risks hide.
Most of how your company operates lives in people's heads - not in any doc, tool, or dashboard.
01
Knowledge walkout risk
02
Broken onboarding
03
AI transformation blocked
The Method
01
We speak with everyone — from CEO to frontline — by voice or text, in English, Hindi, Spanish, or French. Not surveys, but real conversations with an AI interviewer. We surface how decisions actually get made, what's tribal knowledge, and what walks out the door when someone leaves.
02
We synthesize every conversation into one Context Core — cross-referencing what each person tells us to reveal how work actually flows, who owns what, and where single-person risk is hiding. The gaps become visible. The patterns become actionable.
03
We deliver a structured operating manual plus reports — process maps, ownership and key-person risk, and a prioritized plan to act on. Your Context Core stays current as new interviews and campaigns come in.
See it in action
Manage campaigns, run AI interviews, and read the operating reports — click through the real product yourself. No signup.
Deliverables
In days — not months — your company's knowledge moves from locked inside people's heads into a structured, living operating manual you can actually use.
Living Operating Manual
A structured, browsable knowledge base of how your company actually works.
Process Maps
A structured map of every core process — the steps, who owns each one, and where it breaks if someone's out.
Decision Framework
Who decides what, and how. Never lose institutional knowledge to attrition again.
Opportunities & Prioritized Plan
Where to improve and automate — opportunities scored by impact, effort, and payoff, with a clear plan to act.
Key-Person Risk Map
Exactly who holds critical knowledge — and what would break if they walked out the door.
A Living Core
Your manual stays current as new interviews and campaigns come in — not a one-time snapshot.
For New Owners
When a business changes hands, its new owner has to learn how everything actually works — every process, relationship, and unwritten rule — before they can confidently transform it. crtnGrow turns that knowledge, scattered across people's heads, into a structured operating manual you can rely on from day one. Built for search funds, ETA operators, and anyone stepping into a business they didn't build.
Understand every nuance
We interview the founder and the whole team, turning years of in-their-head know-how into a structured system — the real version of how work flows, not the org chart.
See your key-person risk
Know exactly who holds critical knowledge and what would break if they were out.
Map first, then transform
Walk in with a clear picture of how the business really runs and a prioritised plan to improve it — not a three-month guessing game.
Numbers That Matter
Within Hours
vs. the industry standard
3–6 months
100%
employee coverage
vs. surveys' 10%
From $4K/year
all-in, whole company
vs. $100K+ consulting
Start Here
No charge. You'll know your decision by the end of the call.